Mo Mi Mei is a Cantonese street food concept specializing in 'Gua Cheung Fun' - steamed rice rolls. 

Project Brief was to create an overall Brand Identity that incorporates the founders family cat that the concept is named after. Set to be a chain of locations, Mo Mi Mei’s flagship restaurant launched in my backyard of Costa Mesa California. Exploring a vibrant but grounded color palette I developed a range of concepts brought to life in deliverables such as: takeout menus, digital menus, neon signage, food storage containers, label systems and branded takeaway items.