Captain Morgan Original Spiced Rum has entered the Web3.0 space, hosting a “Captain On Ice Night” Happy Hour at the first-ever Vee-con, Gary Vaynerchuk’s superconference. At the “Captain On Ice Night” Happy Hour, the brand launched its first POAP (Proof of Attendance Protocol), also referred to as a collectible NFT event coin.

The digital coin that I developed was inspired by the Captain On Ice Partnership pulling from the custom jewelry that was created in collaboration with celebrity jeweler Ben Baller.