Weedmaps
Technology Platform
Role: Sr. Graphic Design
Weedmaps is the original and dominant platform of cannabis retail listings used throughout the US, Canada, Europe and anywhere cannabis is regulated for medical or recreational-use. Working within the marketing department I designed and created new campaigns seen on billboards, magazines and social media to further develop the brands exposure in up-and-coming and existing cannabis markets. Additionally, I created educational infographics and promotional assets sent to thousands of retail listings in forms of printed posters, cards, booklets, stickers and apparel.
While prodimanantly producing graphics for marketing purposes, I also oversaw all design needs for the Weedmaps action sports department. Having come from a skate and snowboard background, it was exciting to see these two worlds come together and create content for outlets in both spaces.
