The Outlitt
New Brand / Product Launch
Role: Graphic Design, Web Design, Packaging Design, Creative Direction
Upon noticing a void in California's current cannabis market, The Outlitt was born. Fresh flower at the lowest price possible in bulk amounts.
By partnering with generationally ran farms in Humboldt, a farm to table relationship was created making premium sun-grown cannabis available to consumers.
The inspiration behind the branding, packaging and retail outlet is derived from the apothecary world bringing a rustic and austere look into the design.
