Abstract
Talent Agency
Role: Graphic Design, Creative Direction
Abstract is a talent agency based out of Los Angeles that represents celebrity makeup artists, hairstylists and influencers.
I was tasked to come up with the brand identity used in all print and digital launch assets presenting a full exploration of the logo weight, typography and layout.
The stacked logotype was inspired by the classic Milton Glaser logo that's only achievable when having an even amount of letters available.